Overall SDG Alignment Evaluation:
The Bachelor of Business Administration in Service Business and Event Management is holistically designed to produce graduates who are adept at creating and managing sustainable, inclusive, and innovative experiences. The curriculum's philosophy, which emphasizes entrepreneurship, service quality, ethical management, and sustainability, creates a powerful alignment with the Sustainable Development Goals. The program is a primary driver for SDG 8 (Decent Work and Economic Growth) by training professionals for the high-growth service and event industries. It strongly champions SDG 11 (Sustainable Cities and Communities) and SDG 12 (Responsible Consumption and Production) through its focus on sustainable event management, cultural preservation, and green practices. By integrating technology and innovative business models, the program contributes to SDG 9 (Industry, Innovation, and Infrastructure). Furthermore, its emphasis on safety, ethics, and community engagement addresses key social goals, including health (SDG 3), reduced inequalities (SDG 10), and strong institutions (SDG 16). As a modern business program, it is a flagship of SDG 4 (Quality Education) and is built upon a foundation of industry partnerships, embodying the spirit of SDG 17.
SDG 3: Good Health and Well-beingAlignment Summary: The program contributes to good health and well-being by emphasizing the importance of safety management in service and event settings. Ensuring the physical safety and security of customers and staff at events and in service businesses is a direct contribution to preventing injuries and promoting a healthy environment.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414704 | Safety Management in Service and Event Business | Directly supports well-being by focusing on risk assessment and safety protocols to prevent accidents and injuries at public gatherings and in service venues (Target 3.9). |
SDG 4: Quality EducationAlignment Summary: The program provides a high-quality, specialized education that equips students with the relevant skills for management and entrepreneurship in the service and event industries. Through a curriculum that balances theory with extensive practical training, it ensures graduates are prepared for successful careers and lifelong learning.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414801 | Seminar in Service Business and Events | Enhances education for sustainable development by requiring students to research and present on current industry issues, fostering the critical thinking and problem-solving skills needed for leadership (Target 4.7). |
| SE414802 | Cooperative Education | Provides inclusive and equitable quality education through extensive, supervised practical work experience, ensuring students acquire the technical and vocational skills for employment (Target 4.4). |
SDG 8: Decent Work and Economic GrowthAlignment Summary: This program is a direct engine for decent work and economic growth by preparing graduates to lead and innovate in the labor-intensive service and event industries. The curriculum's focus on entrepreneurship, quality management, and human resources is designed to create new jobs, improve productivity, and promote safe and rewarding work environments.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE411101 | Entrepreneurship and Service Business | Directly encourages entrepreneurship and the creation of micro-, small-, and medium-sized enterprises, which are vital for job creation and economic growth (Target 8.3). |
| SE413601 | Event Management | Contributes to economic growth by training professionals to manage events, which are significant economic drivers for local communities and create numerous employment opportunities (Target 8.9). |
| SE412301 | Human Resource Management in Service Business | Promotes decent work by teaching principles of fair employment, staff development, and creating a positive work environment, which protects labor rights (Target 8.8). |
SDG 9: Industry, Innovation and InfrastructureAlignment Summary: The program supports the development of resilient infrastructure and fosters innovation within the service and events sector. It focuses on the professional management of venues and the adoption of new technologies to create more efficient, sustainable, and engaging service experiences.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414702 | Event Venue and Facility Management | Directly supports the development of quality, reliable, and resilient infrastructure by focusing on the professional management of the physical venues that are essential for the event industry (Target 9.1). |
| SE411101 | Entrepreneurship and Service Business | Fosters innovation by training students to identify new market needs and develop innovative service concepts and business models (Target 9.B). |
SDG 10: Reduced InequalitiesAlignment Summary: The program can contribute to reducing inequalities by promoting inclusive event and service design. By understanding diverse consumer needs, graduates can create experiences and services that are accessible to people of all abilities and backgrounds, promoting social inclusion.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE412401 | Service Psychology and Consumer Behavior | Contributes to reducing inequality by encouraging the design of services that are inclusive and accessible to people with diverse needs, promoting social inclusion (Target 10.2). |
SDG 11: Sustainable Cities and CommunitiesAlignment Summary: This program is essential for creating vibrant and sustainable communities. Events, festivals, and strong service businesses are key to a city's cultural life and economic health. The curriculum's focus on sustainable tourism and green events directly addresses the need to make communities more inclusive, safe, and resilient.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE413602 | Exhibition and Festival Management | Contributes to making cities inclusive and sustainable by managing cultural festivals that strengthen community identity and safeguard cultural heritage (Target 11.4). |
| SE414703 | Sustainable Tourism and Green Events | Directly supports Target 11.4 by focusing on practices that protect and safeguard the world’s cultural and natural heritage through responsible event management. |
| SE414702 | Event Venue and Facility Management | Supports sustainable urbanization by ensuring that public spaces and venues for events are managed efficiently and safely (Target 11.7). |
SDG 12: Responsible Consumption and ProductionAlignment Summary: The curriculum strongly promotes responsible consumption and production by making sustainability a core component of service and event management. It provides the tools and knowledge to develop "green events" that minimize waste, conserve resources, and promote sustainable practices among suppliers and consumers.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414703 | Sustainable Tourism and Green Events | Directly focuses on developing and implementing tools to monitor sustainable development impacts for sustainable tourism and events (Target 12.B), and substantially reduces waste generation through prevention and recycling (Target 12.5). |
| SE412201 | Service Quality Management | Encourages companies to adopt sustainable practices by integrating efficiency and waste reduction into the definition of service quality (Target 12.6). |
SDG 13: Climate ActionAlignment Summary: The program contributes to climate action by promoting sustainable and green practices within the event industry. This includes managing transportation, energy use, and waste in ways that can reduce the carbon footprint of large gatherings and promote awareness of climate issues.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414703 | Sustainable Tourism and Green Events | Improves education and awareness-raising on climate change mitigation and impact reduction by teaching how to plan and execute events with a minimal environmental footprint (Target 13.3). |
SDG 14: Life Below WaterAlignment Summary: Through its focus on sustainable tourism, the program contributes to the conservation of marine and coastal ecosystems. It provides the knowledge to manage tourism and events in coastal areas in a way that minimizes pollution and protects marine biodiversity.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414703 | Sustainable Tourism and Green Events | Helps to prevent and significantly reduce marine pollution by promoting event management practices that minimize waste and control land-based activities in coastal tourism areas (Target 14.1). |
SDG 15: Life On LandAlignment Summary: The curriculum supports the conservation of terrestrial ecosystems through the principles of sustainable tourism and green events. These practices are essential for protecting biodiversity and ensuring that events held in or near natural areas are managed responsibly.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414703 | Sustainable Tourism and Green Events | Promotes the conservation and sustainable use of terrestrial ecosystems by teaching how to manage events in a way that protects biodiversity and minimizes impact on natural habitats (Target 15.1). |
SDG 16: Peace, Justice and Strong InstitutionsAlignment Summary: The program contributes to building effective and accountable institutions by instilling a strong foundation in business ethics and the legal aspects of the service and event industries. This knowledge is crucial for creating businesses that operate with integrity and are governed by the rule of law.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE412501 | Laws for Service and Event Business | Promotes the rule of law by ensuring that future professionals understand and comply with the legal frameworks governing their industries (Target 16.3). |
| MG364502 | Business Ethics and Social Responsibility | Contributes to developing effective, accountable and transparent institutions at the corporate level by teaching the principles of ethical conduct and social responsibility (Target 16.6). |
SDG 17: Partnerships for the GoalsAlignment Summary: The service and event industries are built on multi-stakeholder partnerships. This program fosters these collaborations through its cooperative education program, which creates a vital bridge between academia and industry, facilitating the knowledge sharing needed to achieve sustainable development.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| SE414802 | Cooperative Education | Directly encourages and promotes effective public-private and civil society partnerships by immersing students in real-world business environments, building collaborative experience (Target 17.17). |