Overall SDG Alignment Evaluation:
The Bachelor of Business Administration Program in Tourism and Service Innovation is meticulously designed to cultivate a new generation of professionals who are not only adept in business management but are also deeply committed to the principles of sustainability and innovation. The curriculum’s philosophy, which emphasizes creative community-based tourism and sustainable integration, ensures a robust alignment with multiple Sustainable Development Goals. The program's core focus on developing tourism and service businesses with an innovative and sustainable mindset makes it a powerful contributor to SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). By integrating local wisdom and community-based tourism development, it directly addresses SDG 1 (No Poverty) and SDG 11 (Sustainable Cities and Communities). The curriculum's strong emphasis on responsible tourism practices and the sustainable use of resources aligns with SDG 12 (Responsible Consumption and Production). As an academic program, it is inherently a driver for SDG 4 (Quality Education), and through its required professional experiences and seminars, fosters the multi-stakeholder collaborations essential for SDG 17 (Partnerships for the Goals).
SDG 1: No PovertyAlignment Summary: This program addresses poverty by empowering graduates to develop sustainable tourism initiatives that create economic opportunities in local communities. Courses focusing on community-based tourism and local wisdom equip students with the skills to build businesses that support local economies, improve livelihoods, and contribute to poverty reduction.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| GE 141 153 | ภูมิปัญญาท้องถิ่น (Local Wisdom) | Contributes to poverty reduction by teaching students to recognize and utilize local wisdom in tourism development, which can create economic opportunities and support community-based enterprises (Target 1.4). |
| **IN 753 305 | การท่องเที่ยวโดยชุมชนเชิงสร้างสรรค์ (Creative Community-Based Tourism) | Directly supports poverty reduction by focusing on developing tourism that is managed by and benefits local communities, thereby enhancing economic resilience (Target 1.4). |
SDG 4: Quality EducationAlignment Summary: As a bachelor's degree program, this curriculum provides inclusive and high-quality education in a specialized field. It equips students with the technical, research, and professional skills necessary for employment and lifelong learning in the tourism and service industries, while also fostering critical thinking, creativity, and problem-solving abilities.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| GE 321 415 | ทักษะการเรียนรู้ (Learning Skills) | Directly supports quality education by equipping students with essential learning skills, which are fundamental for lifelong learning and professional development (Target 4.3). |
| IN 753 210 | วิจัยทางการท่องเที่ยวและอุตสาหกรรมการบริการ (Research for Tourism and Service Industry) | Enhances lifelong learning opportunities by teaching students how to conduct research, a key component of higher education and continuous professional development (Target 4.3). |
SDG 8: Decent Work and Economic GrowthAlignment Summary: The program is fundamentally aligned with SDG 8 by focusing on promoting sustained, inclusive, and sustainable economic growth through the development of the tourism and service industries. It prepares graduates for decent work and equips them with the skills to create innovative and sustainable businesses that contribute to economic growth.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| **IN 751 101 | อุตสาหกรรมการท่องเที่ยวและอุตสาหกรรมการบริการขั้นแนะนำ (Introduction to Tourism and Service Industry) | Provides a foundational understanding of the tourism and service industries, which are key drivers of economic growth and job creation (Target 8.9). |
| IN 751 103 | การจัดการทรัพยากรมนุษย์สำหรับอุตสาหกรรมการท่องเที่ยวและการบริการ (Human Resources Management for Tourism and Service Industry) | Contributes to decent work by focusing on effective human resource management practices within the tourism and service industries (Target 8.5). |
| **IN 753 313 | การศึกษาความเป็นไปได้ของธุรกิจในอุตสาหกรรมท่องเที่ยว (Feasibility Studies of the Tourism Industry) | Fosters economic growth by equipping graduates with the skills to assess the feasibility of new tourism businesses, thereby promoting entrepreneurship and job creation (Target 8.3). |
| **IN 753 413 | การศึกษาความเป็นไปได้ของธุรกิจบริการ (Feasibility Studies for Service Business) | Promotes sustained, inclusive and sustainable economic growth by teaching students how to evaluate the viability of new service businesses, which are a key driver of job creation and economic diversification (Target 8.3). |
SDG 9: Industry, Innovation and InfrastructureAlignment Summary: This program directly supports innovation and sustainable industrialization by focusing on marketing innovation, innovation management, and the application of media and technology in the tourism and service sectors. Graduates are equipped with the skills to upgrade these industries with clean and environmentally sound technologies and to foster a culture of innovation.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| *IN 751 106 | นวัตกรรมการตลาดเพื่อการท่องเที่ยวและการบริการ (Marketing Innovation for Tourism and Service) | Supports Target 9.5 by enhancing research and upgrading the technological capabilities of the tourism and service industries through the study and application of marketing innovation. |
| **IN 752 107 | สื่อและนวัตกรรมเพื่อการท่องเที่ยวและการบริการ (Media and Innovation for Tourism and Service) | Promotes innovation by focusing on the use of media and technology to enhance tourism and service offerings (Target 9.B). |
| *IN 752 108 | การจัดการนวัตกรรมเพื่อการท่องเที่ยวและการบริการ (Innovation Management for Tourism and Service) | Contributes to building resilient infrastructure by teaching the principles of innovation management, which are essential for the sustainable development of the tourism and service industries (Target 9.4). |
| **IN 753 309 | นวัตกรรมการจัดการประชุม การท่องเที่ยวเพื่อเป็นรางวัล และการแสดงสินค้า (Innovation of Meeting Incentive Convention and Exhibition) | Promotes the adoption of clean and environmentally sound technologies by teaching principles of innovation in the MICE industry (Target 9.4). |
SDG 11: Sustainable Cities and CommunitiesAlignment Summary: The curriculum supports the development of sustainable cities and communities by addressing key urban and rural tourism challenges. Courses in community-based tourism, tourism planning, and sustainable tourism integration provide students with the expertise to create healthier, safer, and more resilient living environments through responsible tourism development.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| **IN 753 305 | การท่องเที่ยวโดยชุมชนเชิงสร้างสรรค์ (Creative Community-Based Tourism) | Directly contributes to creating inclusive and sustainable communities by teaching principles of community-based tourism that respects local culture and heritage (Target 11.4). |
| IN 753 311 | การวางแผนและการพัฒนาการท่องเที่ยว (Tourism Planning and Development) | Aligns with SDG 11 by focusing on the planning and development of sustainable tourism that enhances the quality of life in local communities (Target 11.A). |
SDG 12: Responsible Consumption and ProductionAlignment Summary: This program promotes responsible consumption and production patterns by focusing on sustainable tourism practices. The course on sustainable tourism integration teaches students to develop and manage tourism in a manner that is efficient, safe, and environmentally sound, minimizing waste and maximizing resource efficiency.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| **IN 753 207 | การบูรณาการการท่องเที่ยวอย่างยั่งยืน (Sustainable Tourism Integration) | Directly aligns with Target 12.B by teaching students how to develop and implement tools to monitor sustainable development impacts for sustainable tourism. |
SDG 17: Partnerships for the GoalsAlignment Summary: The program actively promotes partnerships through its emphasis on professional experience, seminars, and collaborative projects. Students are required to engage with various stakeholders, including government agencies, NGOs, and local communities, fostering the multi-stakeholder partnerships necessary to achieve the SDGs.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| IN 754 796 | การฝึกประสบการณ์วิชาชีพทางอุตสาหกรรมการท่องเที่ยวและบริการ (Professional Experience in Tourism and Service Industry) | This course requires students to work within various tourism and service organizations, fostering direct partnerships and cross-sectoral dialogue to tackle the SDGs (Target 17.17). |
| IN 754 785 | สหกิจศึกษาด้านการท่องเที่ยวและอุตสาหกรรมการบริการ (Cooperative Education in Tourism and Service Industry) | Promotes multi-stakeholder partnerships by having students engage with various sectors of the tourism and service industries, building collaborative relationships (Target 17.17). |