Overall SDG Alignment Evaluation:
The Bachelor of Fine Arts in Visual Communication Design is holistically aligned with the Sustainable Development Goals by cultivating creative professionals who can effectively communicate complex ideas, foster cultural understanding, and drive economic growth through the power of visual media. The curriculum's philosophy, which emphasizes creative thinking, technical proficiency, entrepreneurship, and a deep understanding of cultural contexts, provides a robust framework for advancing the SDGs. The program is a powerful engine for SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure) by fueling the creative industries. It directly champions SDG 11 (Sustainable Cities and Communities) by focusing on the design of products, packaging, and exhibitions that promote local culture and community-based economies. Furthermore, the curriculum addresses key social goals, including providing quality education in creative fields (SDG 4), promoting social inclusion and diverse representation (SDG 10, SDG 5), and using design to advocate for peace and justice (SDG 16). The collaborative nature of design projects embodies the spirit of SDG 17 (Partnerships for the Goals).
SDG 4: Quality EducationAlignment Summary: This program provides a high-quality, specialized education in the creative field of design, equipping students with the technical, conceptual, and vocational skills needed for a successful career. It fosters creativity, critical thinking, and the ability to communicate ideas visually, which are essential skills for lifelong learning and sustainable development.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA124701 | Research for Visual Communication Design | Enhances education for sustainable development by teaching students how to conduct research to inform their design process, fostering a culture of evidence-based creativity (Target 4.7). |
| FA124801 | Cooperative Education | Provides inclusive and equitable quality education through extensive, supervised practical work experience, ensuring students acquire the vocational skills for employment in the creative industries (Target 4.4). |
SDG 5: Gender EqualityAlignment Summary: The program contributes to gender equality by empowering all students to become creators of visual media. Design is a powerful tool for challenging stereotypes, promoting diverse representations of gender, and creating campaigns that advocate for gender equality and the empowerment of all women and girls.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA123321 | Creative Advertising Design | Supports gender equality by providing the skills to create advertising that can challenge gender stereotypes and promote positive and inclusive representations of all genders in media (Target 5.1). |
SDG 8: Decent Work and Economic GrowthAlignment Summary: The program is a direct driver of decent work and economic growth by preparing graduates for the creative economy, a major source of high-value employment. The curriculum's focus on design, branding, entrepreneurship, and digital media is designed to create jobs and enhance the competitiveness of businesses across all sectors.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA121102 | Visual Communication Design for Creative Entrepreneurs | Directly encourages entrepreneurship and the creation of micro-, small-, and medium-sized enterprises in the creative sector, which are vital for job creation and economic growth (Target 8.3). |
| FA122331 | Product and Packaging Design for Promoting Community Culture and Economy | Contributes to inclusive and sustainable economic growth by developing products that promote local culture and create livelihoods for communities (Target 8.9). |
| FA123321 | Creative Advertising Design | Contributes to higher levels of economic productivity through innovation and value addition in the advertising and marketing sectors (Target 8.2). |
SDG 9: Industry, Innovation and InfrastructureAlignment Summary: This program is fundamentally about fostering innovation in the creative industries. Graduates are trained to use cutting-edge digital tools and creative processes to develop new visual solutions, from branding and packaging to digital media and animation, thereby upgrading the technological and creative capabilities of industry.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA122221 | Typography | Is a foundational skill for all design and communication infrastructure, ensuring clarity and effectiveness in visual communication (Target 9.1). |
| FA123312 | Computer Graphics for Animation | Enhances scientific research and upgrades technological capabilities by teaching the advanced digital tools used in the animation and digital media industries (Target 9.5). |
| FA124702 | Senior Project | Enhances scientific and creative research by training students to develop a comprehensive, innovative design project from concept to completion (Target 9.5). |
SDG 10: Reduced InequalitiesAlignment Summary: The program helps to reduce inequalities by promoting inclusive design and communication. By understanding diverse audiences, graduates can create visual media that is accessible and representative of all people, empowering and promoting the social inclusion of marginalized groups.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA122331 | Product and Packaging Design for Promoting Community Culture and Economy | Contributes to reducing inequality by empowering local and often marginalized communities to create their own economic opportunities through design (Target 10.2). |
SDG 11: Sustainable Cities and CommunitiesAlignment Summary: This program is essential for making communities more vibrant, inclusive, and sustainable by focusing on the preservation and promotion of cultural heritage through design. Graduates can design exhibitions, products, and campaigns that strengthen community identity, support local economies, and safeguard cultural assets.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA122331 | Product and Packaging Design for Promoting Community Culture and Economy | Directly contributes to safeguarding and strengthening efforts to protect the world’s cultural heritage by translating cultural assets into economic opportunities for communities (Target 11.4). |
| FA123334 | Exhibition for Community and Industrial Economic Development | Strengthens positive economic, social and environmental links between urban, peri-urban and rural areas by creating platforms to showcase and promote local culture and products (Target 11.A). |
SDG 12: Responsible Consumption and ProductionAlignment Summary: The curriculum promotes responsible consumption and production by teaching the principles of sustainable design. The focus on product and packaging design provides a direct opportunity to create solutions that use fewer materials, are recyclable, and communicate sustainability information to consumers.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA122331 | Product and Packaging Design for Promoting Community Culture and Economy | Promotes the sustainable management and efficient use of natural resources by encouraging the use of local and sustainable materials in product and packaging design (Target 12.2). |
| FA123321 | Creative Advertising Design | Can be used to provide people with relevant information and awareness for sustainable development and lifestyles by creating campaigns that promote responsible consumption (Target 12.8). |
SDG 16: Peace, Justice and Strong InstitutionsAlignment Summary: The program contributes to peaceful and just societies by providing the tools for effective and ethical public communication. Graduates can use their design skills to create campaigns that promote peace, advocate for human rights, and ensure public access to clear and reliable information from institutions.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA123324 | Documentary Film and Digital Media Production | Can ensure public access to information and protect fundamental freedoms by creating documentaries that investigate social issues and give a voice to marginalized communities (Target 16.10). |
SDG 17: Partnerships for the GoalsAlignment Summary: The program fosters partnerships through its cooperative education model and project-based learning, which create a vital bridge between the university, creative industries, and community organizations. This collaboration is essential for ensuring that design education is relevant and that graduates are prepared to contribute to a sustainable economy.
| Course Code | Course Title | Alignment Rationale |
|---|---|---|
| FA124801 | Cooperative Education | Directly encourages and promotes effective public-private and civil society partnerships by immersing students in real-world professional environments, building collaborative experience (Target 17.17). |